Creative

LS Advertising offers industry-leading creative services and employs personnel from top design schools in the Northeast. From concept to layout and design, our talented and experienced designers can turn your ideas into professional, compelling and effective materials. With years of experience across multiple industries, our staff will work with you to create the impactful advertising that you need to drive your business.

Variable Data

You can send a simple thank you note to a customer after a purchase is made. In fact, we have partnered with some of the leading point-of-sale systems which allows us to send out time-sensitive, individualized mailings the next business day. You also have the option of using these services for: purchase anniversaries, follow-ups and upselling. Great marketing is doing things right before and after the sale. A simple thank you has the power to: strengthen relationships, differentiate your company, increase satisfaction and promote referrals. All of our thank you notes feature variable data, with the customer’s name prominently displayed and message content that’s highly relevant to their purchase.

Event Marketing

Many events are paramount in a consumer's life, and acknowledging them makes a person feel special. These events are often personal in nature, but may also involve purchases. LS Advertising can customize not only graphics, but the mailing lists to capitalize on these paramount events, including: New Homeowner purchases, new engagements and new babies, to name a few.

Personal URLs and e-Mail Marketing

A great way to enhance your direct mail campaign is to add a personal URL to your variable-data direct mail piece. Personal URLs, or PURLs, allow you to customize a web page to the recipient with his or her name and any relevant offers or messages. This technique optimizes customer relationships and increases sales. PURLs are considered a key player in the 1:1 marketing revolution.

Printing and Personalization Services

LS Advertising operates state-of-the-art digital presses. This technology offers you flexibility and is less constraining than traditional offset presses. It is now possible to affordably print any quantity of highly-customized print pieces in a variety of formats such as postcards, greeting cards and tri-folds.

One of the great benefits of digital press technology is the ability to incorporate variable data into all direct mail pieces—a technique proven to increase response rates up to 500%! Every single piece is customized to the addressee based on any set of criteria you define such as personalized messages, promotion offers, names and photography.

Offset Printing

LS Advertising also offers traditional offset printing services. Our high-speed, precision magazine presses produce the highest-quality color in the industry in the most efficient manner.

Customers across the United States, Canada, Mexico and Puerto Rico have taken advantage of our competitive pricing and high-quality print products.

We offer a variety of products to fit your unique needs including: Circulars/Free-Standing Inserts, Catalogs, Direct Mail Formats and Target Marketing. For more than 12 years LS Advertising has provided thousands of customers with top-qualty circulars, everything from 2 page broadsheets to 32 page catalogs.

Bulk Mailing

A good direct mail program will improve your marketing effectiveness and is proven to yield excellent returns.

LS Advertising has vast capabilities and experience with direct mail. We can process large jobs efficiently, flawlessly and quickly. Our full-service mail shop brings together all the components that make a direct mail campaign successful. From data work to ink jetting we will produce your piece in a cost-effective, timely manner ensuring that pieces are in-home when desired.

Demographic Purchases

LS Advertising has access to lists from every major credit bureau, telephone directories, and government sources. This gives you access to every household in the United States, with multiple criteria selections such as: income, ethnicity, homeowner or renters, age, education, home value, marital and household (e.g. children present) status and gender. This is a great benefit of direct mail: identifying people with the most potential to produce good response rates.

Clustering Information

Clustering lets you supplement basic demographics with more in-depth lifestyle and value information which allows for a better understanding of exactly "who" is buying from you.

Data Analytics

List Cleaning: Before any direct mail piece is printed or mailed, we make sure that your list has been:

• De-duped and CASS certified so individuals do not recieve more than one piece of your direct mail. This process ensures that all addresses are valid and mail pieces are deliverable.
• NCOA Processed (optional) helps pieces arrive to intended individuals who have changed their address in the past year.
• Presorted so that low bulkmail postage rates are achieved Timeliness into the mailstream: We have a US Postal facility under the same roof as our presses. From design and inception to entry into the mailstream, we can turn around a piece of mail faster than anybody.

Return on Investment Analytics

LS Advertising keeps working for you even after your direct mail promotion is over. Knowing which customers responded to your promotion is powerful information. This allows you to further refine future direct mail promotions and target segments that are most likely to come in to your store and buy.

Reporting options are almost endless, with some of the following important metrics available: demographic or RFM Segment response, segments contributing to largest sales dollar amounts and response by distance from store location.

Valuable Data Services

LS Advertising uses a method used for analyzing customer behavior and defining market segments. This is a marketing technique used by many of the world’s largest corporations, especially retail companies, in their direct marketing efforts. Its ultimate goal is to increase purchase frequency and ROI of all direct marketing efforts.

The ultimate goal of any direct marketing endeavor is to print less, mail less and benefit more.

LS Advertising will help you develop appropriate criteria for each category so that valuable marketing segments can be defined. The valuable segments consist of customers most likely to respond to your direct mail communications. The analytics are easily understood, and the RFM method is proven to increase response rates.

Web to Print Solutions

Ask us about our Online Adbuilders